School Life

These days there's an app for everything. Apps have been around since Apple launched its App Store in 2008. Since then, Android's Play Store and Apple's App Store have grown to offer more than 4 million apps. Because apps reside on smartphones, they are always ready to use. Apps are an efficient way to shop, do your banking, schedule an Uber, scan your boarding pass, listen to your favorite music and so much more. That's why your boarding school needs an app for its alumni. Because your graduates are spread far and wide geographically, your alumni app will keep them in the loop. That's important to them because they love the school which gave them such a great start in life. It's vital for your finances because easily accessible information and communications will lead to successful annual fund drives and major gifts.

This video illustrates what an alumni app can do.

Stay connected.

Obviously, your more recent graduates are an app-friendly lot. So, it just makes so much sense to keep in touch with them via the method which they use all the time. Snail-mail and even email will not get their attention the way your wonderful, informative app will. Snail-mail and email have their place. Your older alumni will probably appreciate your communicating with them that way. However, don't assume anything. Many 70 and 80-year-olds love using apps and their smartphones. They were

As you work your way through the school search process, you will do your due diligence carefully. A school's website and social media pages are helpful. Visiting schools in which you are interested is very important. Hearing the positive things men and women have to say about the schools which they attended is also instructive.

Here are comments which alumni left on our Facebook page. I have edited them very slightly for capitalization and punctuation. Some alums attended boarding school in the 50s, 60s, and 70s. Others are more recent graduates. Some mention the school they attended. Some do not. No negative reviews? Sure. But you can read those elsewhere on social media.

In their own words.

Best thing is if you want to go. I pressed my parents to send me. They didn’t want me to leave home. We loved each other, and I was an only child. But I wanted to go into the Navy and learn about naval school; so they let me go...Ben

I went for 9th-12th grades. At first, I struggled, but by 12th grade, it was like home to me...Nancy

Outstanding school, wonderful experience. The only regret is I was only able to spend my senior year there...Curt

A wonderful education and, although the boarding rules were strict, I made lifelong friendships!...John

Men of Integrity are hard to find these days - but there were many at Choate - I graduated in 1959....Tim

My opinion is that it is the

5 Tips For Teen Travel

Whether you are sending your child off to visit her grandparents or sending her back to school, you know how important it is for her to travel safely. After all, you have experienced almost every travel situation and glitch.

• But remember that you were traveling as an adult. You had the financial resources to book a hotel room at the minute when faced with a canceled flight, and your flight out was early the following morning.
• You knew what to do to satisfy the TSA staff as you made your way through airport security.
• Most importantly, you were street-smart and aware of your surroundings and had an exit path ready in case of some crisis.
• These are just a few things you need to teach your children before they travel alone.

Canva generated this picture of a teenager walking down an airport terminal corridor.

Stay alert.

Given the frequency of terrorist and other attacks both in the U.S. and abroad, you must teach your child to monitor her surroundings constantly.

You would think that would be a given, but teenagers can and do lose themselves in their world on their smartphones.

• They put their earbuds on and tune everything else out.
• Teach her to know what's happening by looking around every few minutes.
• Once she has boarded her plane, she can listen to her music uninterrupted, except for the safety announcements.
• Staying alert

What's It Like At Boarding School?

At some point in your boarding school search process, your daughter will ask questions about life at her new school. After all, she has her routine at home and in her current school. But when she goes to her new boarding school, that familiar routine will disappear and be replaced by a new one. Naturally, she will have concerns and questions. Here are some general answers to many of the questions which she will have. Always ask the admissions office at her new school for authoritative answers to your and her specific questions.

This video tells you what one student brought to her boarding school.

Can I use my smartphone?

May I use my smartphone at school? McCallie gives a typical answer in its handbook: "Students are encouraged to use both common courtesy and common sense in the use of technology. " And, by the way, the school handbook is your guide for 95% of your daughter's questions. The rules and regulations contained in the school handbook will be explained thoroughly during orientation. Mailing or receiving calls, texting, and sending emails are generally prohibited in classrooms, dining rooms, and other public places.

Can I use my laptop and tablet?

Boarding schools have Acceptable Use Policies that govern the use of computers at school. These policies will be explained during orientation. Discuss them with your child so that he knows

Why is social media critical to any boarding school's marketing program? The simple answer is that you must expose your fine school to as many potential new clients as possible. You know what your school offers and are very proud of it. Unfortunately, families with boarding school-age children living a few hours away downstate or in another part of the country will never even hear about your school unless you make sure it is obvious. Not just visible. Very visible.

While the following video is entitled 13 Proven Social Media Marketing Tips for Small Businesses & Entrepreneurs, Brian's information is relevant to administrators of boarding schools. After all, your boarding school is a business. Even if you have non-profit status, your school is still a business.

Thirty or forty years ago all a boarding school had to do to get the word out about its programs and desirability was to procure a listing in a boarding school directory and correspond with a group of educational consultants you knew could send potential clients your way. The boarding school directories are now all online. This site is a good example of the sort of online resources that 21st-century parents have. And those educational consultants? Well, bless them. They operate at warp speed with text and Skype communications.

So, what more does a boarding school need to get the word out? Social media. Well-organized and beautifully